Jim Strachan tried to be smart when shopping for a new air conditioning system for his 1,400-square-foot Westworth Village home. Burned before by an AC company, he carefully picked a name he knew -- Sears Home Improvement -- which advertises in its mailings: "Trust Sears to deliver superior service and craftsmanship."
Source: http://www.star-telegram.com/2012/10/25/4365062/how-to-find-a-reliable-air-conditioning.html
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